By Marc Whitfield
Partner, Taylor Porter
Intellectual Property Law or IP Law primarily consists of patent law, trademark law, copyright law and trade secrets law. Trademark law is generally considered as the oldest form of IP Law, dating back to a time when blacksmiths and other craftsmen began to carve or etch their initials or other designs into their products to show that the products were created by a specific craftsman. To this day, the underlying purpose of a trademark is to associate certain goods or services, in the eyes of the public, with a specific source for those goods or services. It is the use of the trademark to link specific goods or services to the source or provider of those goods or services that is the true essence of a TRADEMARK.
The purpose of this trademark law blog is to provide a helpful resource on the general topic of trademarks and trademark law with a goal towards understanding the benefits of owning a defensible trademark and reducing the potential for infringing the legal and proprietary rights of other trademark owners.
About Our Trademark Law Blog Author Marc Whitfield: Marc Whitfield is a partner at Taylor Porter and works primarily with the Firm's Health Care Practice Group, Commercial Litigation Section and its Intellectual Property Law Group. Marc has practiced since 1988 in the areas of intellectual property law, commercial litigation, contracts and commercial transactions, information technology, health care issues involving electronic health records, HIPAA, data security and privacy rights, and non-compete disputes. You can view Marc’s profile at: http://www.taylorporter.com/our-attorneys/marc-s-whitfield
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